What is an SEO specialist?

An SEO (Search Engine Optimization specialist) is a professional who focuses on improving the visibility and relevance of websites on search engines such as Google, Bing, Google Images and YouTube. SERP stands for Search Engine Result Page, the page of search results that a search engine displays when a user searches for certain keywords. A website’s position on the SERP can rise or fall depending on the relevance of the website or its content.

A high position on Google’s results page leads to more visitors to the website than a low position. SEO specialists use various techniques to improve Google rankings, including keyword research, content optimization, obtaining relevant links, and technical optimization of the website.

The goal of an SEO specialist is to make a website rank as high as possible for relevant search terms, attracting more organic traffic and increasing the website’s online visibility and authority. SEO is an essential part of digital marketing and can contribute significantly to a company’s online success. To remain effective, an SEO specialist must keep abreast of the latest algorithm updates and trends in search engine optimization to continually improve website performance and attract more visitors.