Is your online communication understandable?

Is your online communication clear and easily understood?

The house is a terrible mess. You know your better half will soon come home from work exhausted. You decide to cheer him up by cleaning up a bit. You vacuum, dust, scrub the toilet and mop the floors. When your loved one comes home, you tell him: "Honey, the cleanliness level of the sanitary facility has been ensured by me." Or you don't.

The company, whose name I will not mention now, has most obviously forgotten that its customers are people. On the wall of the toilet there was an agency-style table about the cleanliness levels of the sanitary facilities and the times. You could quite simply and more expressively say: "The toilet is cleaned now and then."

For some reason, human expression gets forgotten when talking to customers or groups that don't have a clear personality. One might think that slangy expressions that are flat in their upper style are somehow nicer and more convincing.

The seller must know how to speak an understandable language to the customer. The customer wants to understand what he is buying.

Once upon a time, I had a conversation with a Finnish language enthusiast about this very topic. He said that he laughed at this strange Kapula language phenomenon in the wedding announcement. The newspaper read: "Wedding ceremony performed by the undersigned" and not at all: "We got married!".

The seller must know how to speak an understandable language to the customer. The customer wants to understand what he is buying.

In restaurants abroad, it has not always been possible to find a common language with the waiter. After a confusing English-Finnish-French-sign language conversation, I'm a little embarrassed to wait for what the waiter will finally bring to the table. If communication with the waiter has been difficult, I probably won't choose the same restaurant again, because I can't be sure of what I'm getting. I want to understand what I am ordering.

The same is true when buying any product or service. The seller must be able to speak a language the customer understands. The customer wants to understand what he can buy. That's why it's not a good idea to use professional slang and jargon. It's not worth getting fancy and complicated. You have to say things directly, with common sense and clearly - also (and especially) online.

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